Name Jacob Hawkins, account supervisor, Ogilvy Public Relations Worldwide (Atlanta)
Placement The Food Network's Unwrapped (August 23, 2010)
Pitch timeline 14 months
Who is your client and what are its media goals? Our client is Great American Cookies, which is owned and managed by Atlanta-based Global Franchise Group. It has around 300 mall-based locations in the US and abroad. Our task is to generate local and national coverage of the company and its products in ...