Client: Grand Velas Riviera Maya (Quintana Roo, MX)
Agency: KWE Partners (Miami, FL)
Campaign: Food Blogger Camp
Duration: July 2010 – January 9, 2011
Last summer KWE Partners, long-time AOR for the Grand Velas Riviera Maya, proposed hosting a five-day camp for influential food bloggers to build relationships and generate buzz about the resort and its restaurants. Katia Gomez, the resort's e-commerce director, loved the idea.
“We have superb dining options, and we want to focus on culinary travel,” Gomez notes. “We ...