When Newsweek ran a syndicated article that included Grand Rapids, MI, on a list of “Dying Cities,” the magazine had no idea the viral pushback that would ensue on behalf of the besmirched town.

The list was originally compiled by Mainstreet.com, using mostly 2000 and 2010 Census data to presume that cities with draining populations had diminishing economic promise. Newsweek picked up the piece as part of a “content sharing deal” with Mainstreet.com.

Back in Grand Rapids, Rob Bliss, a creative ...