Graeter's Ice Cream expands with 'Fanbassadors'

CINCINNATI: Graeter's Ice Cream is leveraging a brand ambassador program as the company expands to four new markets.

The “Fanbassador” program was created after Graeter's and AOR FKM noticed how many bloggers and consumers reached out to the company commenting about the brand, which has been in business for 141 years, said George Denman, VP of sales and marketing at Graeter's.

FKM and HyperDrive, the company's social media and direct marketing AOR for three years, worked with Graeter's to launch ...