Celebrity Baby Blog, February 2
Who is your client, and what are its media goals?
Jessica Jones: Graco Children's Products is a leading manufacturer of infant and juvenile products. Graco's goal is to reach as many first-time expectant mothers as possible. In the past, this was mostly done through family and parenting magazines, but recently, Graco has looked to broaden its outreach by highlighting more stylish products.
What made Celebrity Baby Blog such a good hit, and how did you pitch ...