How can government agencies cut through media clutter?

Government agencies are being forced to modernize their approach to reaching a broader audience. "Constraints prevent agencies from providing a full range of secure, current Web video services, and many agencies are losing customer attention to outside, insecure video sharing sites, such as YouTube," says Cynthia Cooper of The FeedRoom.

To improve the effectiveness of their communications, agencies like the Pentagon, the State Department, and the Department of Health and Human Services are implementing ...