Government outreach
What do I need to know about creating a successful PR campaign for companies targeting the government?
The US federal government is one of the world's largest customers, particularly when it comes to technology companies, according to Julie Litzenberger of Sage Communications. With the government's efforts to overhaul its information technology infrastructure, protect its borders, and thwart terrorism, there is a tremendous opportunity for companies that can help the government meet these goals.
"However, the largest challenge for most ...