GoSavant.com pitches career help in tough employment market

Objective
Given the current unemployment rate, GoSavant, which officially launched July 28, wants to market itself as a destination for those looking for career help. The team wants to promote GoSavant as a career-training marketplace that offers video-based learning, live career coaching, and other job resources. But its branding challenge is to communicate its offerings and explain that it is not a job board, said Nitin Vernekar, the Chicago-based site's ...