When WL Gore and Associates, the maker of the waterproof fabric Gore-Tex, among other fabrics and consumer and medical products, wanted to create buzz for its brand in the travel industry, the company initiated an integrated marketing effort to spotlight its line of travel footwear, including a global scavenger hunt.
The company enlisted the help of Warschawski, AOR for Gore's footwear and accessories business unit, to help it become more recognized in the travel sector and increase its brand awareness.