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GOP's campaign missteps are hard to believe

Sam Singer, Singer Associates

September 28, 2012

In politics as in PR, messaging is key to any victory. On this battleground, the 2012 Presidential race has been a catastrophe for Mitt Romney, Paul Ryan, and the Republican Party itself.

The premise of the 2012 GOP ticket is that Americans are worse off than they were four years ago when President Obama took office, stealing and misusing the successful campaign theme that Ronald Reagan used to beat Jimmy Carter in 1980.

But the exact opposite is true. America is a ...

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GOP's campaign missteps are hard to believe

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