Google's self-prescribed motto is “don't be evil,” which puts more pressure on it to follow the rules, especially ones it wrote. So when Google broke its own search engine ranking quality guidelines by reportedly paying bloggers to promote its Chrome browser during a recent marketing effort, Silicon Valley eagerly awaited its reaction.
  
Google gave itself the tech-sector equivalent of a trip to detention, putting Chrome's search results into a 60-day probation period. The company significantly lowered the ...