MOUNTAIN VIEW, CA: Google's newly launched experimental feature that lets sources respond directly to the news stories the company indexes was met with great fanfare from the PR industry.

The new technology allows newsmakers to comment on articles by submitting an e-mail to Google with their contact information. The tech giant then verifies the submitter's identity through a labor-intensive process.

"The process of verification is not insignificant," said Gabriel Stricker, Google spokesman, via e-mail.

The approved comments will appear - in ...