MOUNTAIN VIEW, CA: After much speculation last week, Google confirmed its purchase of Admeld, developer of a real-time bidding ad optimization platform that helps publishers obtain the best price for their ad-buys.
The deal was confirmed through a post on the company blog by Neal Mohan, VP of display advertising, who mentioned that the acquisition was intended to make the often complicated process of managing display ads simpler and more efficient for publishers.
Google believes the acquisition will help improve and grow the display ...