The New York Times, Cheering column, June 17, 2007
Who is your client, and what are its media goals?
Brian Murphy: Goodyear is a leading maker of tires in the US. The company wanted us to leverage its signature Goodyear Blimp during its recent trip to New York. We focused on getting placements in one major magazine, one national daily, and one national broadcast outlet to tie into a current Goodyear ad campaign centered on the blimp.
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