Client: Goodyear (Akron, OH)
Agency: Coyne PR (Parsippany, NJ)
Campaign: Support Our Troops Initiative
Duration: July – November 2010
Budget: $70,000
Goodyear is the exclusive supplier of racing tires for NASCAR's top three circuits, and this year it used branding space on racing tires to benefit the nonprofit Support Our Troops (SOT).
Ed Markey, VP of PR for Goodyear's North American Tire division says the idea grew from a “what if” discussion about trying something new on sidewalls. “Support Our Troops” was printed on ...