Placement: TechCrunch, June 23
What are your client's media goals?
Neil Vineberg: Our client is GoodStorm, which was launching a new product-serving platform for Web sites, called MeCommerce. The company wanted to generate buzz and drive trial of MeCommerce by targeting the tech community.
What made the TechCrunch blog such a desired placement, and how did you pitch the editors there?
Vineberg: TechCrunch is one of the most popular tech sites out there, with a strong reputation for identifying what's new and what's hot ...