Client GoodSkin Labs
PR agency Allison & Partners
Campaign GoodSkin Labs Circle and Awareness Program
Duration October 2010-October 2011
GoodSkin Labs, an anti-aging beauty product line, launched in 2007. It is part of Estée Lauder's BeautyBank division of products.
GoodSkin touts itself as ideal for on-the-go women, says Andra Mielnicki, Beauty-Bank executive director of global communications. To minimize its reliance on traditional ads, it asks women to spread the word by using their social networks and ...