Good works: Building your career on positive impact
Craig Bida, Cone Communications
July 09, 2012
For those of us working in the social impact space, it is inspiring to see mounting interest in tackling the world's pressing challenges. The groundswell of focus on positive societal impact continues to gain momentum, with people around the world increasingly demanding that companies drive positive change.
Research by my firm, Cone Communications, shows just how universal these expectations have become: The “2011 Cone/Echo Global CR Opportunity Study” found an overwhelming 94% of consumers say companies must evolve their ...