NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute – the group that awards the “Good Housekeeping Seal” – on an 11-market consumer awareness tour this fall.
The publisher is conducting the tour from September to next May to demonstrate the seal's relevance on its 100th birthday, and its value during a recession, said Patricia Haegele, SVP and publisher of Good Housekeeping.
“The seal, in its format today, is more viable than ever for ...