GolinHarris has been tasked with handling Cadbury's UK consumer PR work, as the brand plans a range of new products in 2013.
The agency will develop creative campaigns for Cadbury with ad agency Fallon. It will also lead an “always-on” press office.
Kraft Foods spun off its beverages and snacks business, including Cadbury, into Mondelez International earlier this year. It is preparing major product launches and marketing campaigns for next year.
The company also restructured its communications leadership after splitting into two businesses ...