GOLDEN, CO: Eight months after signing up Coors Brewing's newly purchased UK subsidiary as a client, Golin/Harris International has inked an agency-of-record contract with the home office in Colorado.
"Our relationship with Coors has grown very quickly," said Golin CEO Rich Jernstedt.
In February, Coors bought parts of Bass Brewers' UK interests from Belgium-based Interbrew, including the best-selling British lager Carling, as well as the Grolsch, Worthington, and Caffrey's brands. The transaction made the subsidiary, Coors Brewers, the UK's second-largest beer company, ...