Goldman Sachs' announcement this week that it will spend $500 million to support small businesses is a massive CSR campaign, one that comes as the financial firm wades through a negative media storm. Revealed just nine days after Goldman CEO Lloyd Blankfein called the firm's business “God's work” in an interview with The Times, the “10,000 Small Businesses” campaign is one step toward improving a dented public sentiment.
Though the investment bank is still receiving criticism from politicians and the media for ...