Client: VisitBritain (London)
Duration: February 2012-March 2013
Budget: $150,000 (US)
The UK's national tourism board, VisitBritain, leveraged the London 2012 Olympic Games and the Queen's Diamond Jubilee to boost tourism and capitalize on a milestone year in Britain.
VisitBritain launched the Great campaign in 14 major cities in countries including the US, Brazil, and India to celebrate Britain's culture and food.
To promote Britain as a major tourist destination ...