LONDON: The World Gold Council, a nonprofit made up of gold-mining companies, has shifted its global corporate and technology work from AOR MSLGroup to Edelman following a competitive review.
In 2009, the market-development organization for the gold industry selected MSL for a seven-figure account with the goal of raising its profile and that of gold in the US, the Middle East, India, and China.
David Schraeder, head of corporate communications for the organization in the US, said the council began a ...