Kermit the Frog's famous lament is, "It's not easy being green." PR strategists equally contemplate the difficulties in positioning clients as pro-environment.
From the messages to the politics to the printing paper, many land mines lie beneath the road to being green.
Investor demands for adherence to socially responsible investing principles, mounting evidence of global climate change, the high costs of fossil fuels - these events are driving management to see the shareholder benefits.
Michael Dell's new program, "Plant a Tree ...