While the "talking head" format is popular in SMTs, other ways exist to engage audiences.
Anecdote has it that nothing makes a TV producer groan louder than a talking head. These days, generating interest in an SMT requires innovation and imagination, and maybe even a stunt. All the while, the art of the successful SMT is in its subtlety, where the subject - the product, movie, or any other property being promoted - is almost incidental in the context of ...