Newswires are continually diversifying their services these days, with an ever-evolving range of measurement and monitoring tools to help PR practitioners demonstrate true ROI.
PR Newswire sells such standalone, subscription-based products as eWatch for online monitoring; MediaSense, to measure client and competitor mentions; and Media-Sense Blog Measurement.
PR Newswire includes services such as US1 Media Monitoring (distribution of premium releases), ReleaseWatch (links to mentions on 300-plus sites), Complimentary Monitoring (mentions on PR Newswire, AP Financial News, Dow Jones, and Reuters), Access ...