Organization: Godiva
Campaign: Alison Brod PR (ABPR)
PR team: Godiva Gold Collection
Other marketing: Print ads in women's fashion magazines, done by Margeotes Fertitta Powell
Launch: September 29
Budget: Undisclosed
Objective: To celebrate the brand's 80th anniversary, Godiva is relaunching its signature line of Gold Collection chocolates. The slightly different colored gold box now has 11 new chocolates. "There has been a lot of change at Godiva," said Erica Lapidus, head of PR and promotion for the brand. "We have been ...