Godiva has rolled out a new line of delicacies called Godiva Chocoiste and is working to drive consumer trials and interest in its latest collection.
"Our goal is to drive awareness through impactful merchandising PR and sampling initiatives," says Erica Lapidus, director of PR and promotions for Godiva Chocolatier.
Idea: The campaign for Godiva Chocoiste, which includes 20 varieties of chocolates - all packaged in individual serving sizes- was designed to reflect the bite-sized goods themselves. The idea behind Decadence Goes ...