KING OF PRUSSIA, PA: Goddard Systems, a childcare franchise with more than 320 schools in the US, recently hired Child's Play Communications as its first AOR in PR.

In a six-figure account, Goddard will utilize its new agency's expertise to deepen its connection to 25- to 49-year-old mothers, through tactics such as targeted media outreach, cause marketing, and online programs, like the creation of Goddard's first corporate blog.

Child's Play will also create a special event at all ...