Company
GNC
Campaign
Mark Wahlberg's Marked product launch
Agency Mix
Edelman (PR); Mullen (creative and digital); Branding Brand (mobile commerce)
In-house team
Tom Dowd, EVP, chief merchandising officer, and GM; Jeff Hennion, EVP, chief marketing officer, and ecommerce; Jennifer Brinker, VP of marketing
Budget
$1 million to $2 million

GNC kicked off a campaign in July to promote a new line of nutrition products that were conceptualized and developed in ...