LOS ANGELES: Steve Harris, former head of global communications at General Motors, joined the faculty of the PR program at the University of Southern California's Annenberg School for Communication & Journalism. Harris is serving as Strategic PR Executive in Residence for the current spring 2010 semester, teaching an advanced, graduate-level seminar, “Case Analysis of a Historic Corporate Transition: General Motors.”
The course focuses on analysis of the management and communications aspects of key events in GM's recent history, ranging from its ...