DETROIT: Filing bankruptcy on June 1, General Motors Corp (GM) announced it would downsize its holdings to four key brands and operations. With a leaner “new GM” expected to launch in the next 60 to 90 days, the communications team is presently seeking to inspire consumer confidence with a variety of different PR initiatives.
“Right now, it is very difficult to get anyone, media or consumers, to look beyond the bankruptcy proceedings," said Steve Harris, GM's VP of global communications. "Not that ...