As PR counsel to engineering search engine GlobalSpec, Tech Image's work had focused on trade industry publicity to help build the company's registered user base.
By the end of 2004, it had registered 2 million users, but the pace of that growth was lagging in certain areas of the industry.
Tech Image worked with GlobalSpec to develop an effort that would expand its registered user base, while also tying in to its service.
"GlobalSpec is all about helping engineers achieve that 'a-ha' ...