Winner: The Red Consultancy and McAfee: Making Internet Security as Hot as a Hollywood Starlet

Internet security company McAfee asked The Red Consultancy to make consumers as interested in Web safety as they are in hot, young Hollywood. Red responded with an effort aimed at building brand awareness by linking stars with McAfee, giving actress Jessica Biel the "Most Dangerous Celeb" award and showcasing how everyday Web searches impact one's computer.

Targeting consumers aged 25 to 53, the campaign used McAfee's ...