STRONGSVILLE, OH: AkzoNobel Paints has issued an RFP in search of an AOR for its Glidden Paint brand.
Glidden, which has never had a PR AOR, wants to bolster its outreach initiatives, said Eric Stasiowski, director of communications at AkzoNobel.
“PR is a competency that we're building up, and we want to partner with a really strong PR agency in our category,” he added.
Stasiowski said Glidden expects to select an agency before the end of 2011.
Earlier this year, ...