PHILADELPHIA: GlaxoSmithKline launched a corporate blog and Twitter account this week, fueling the pharmaceutical company's position as a social media leader for the healthcare industry.

The GSK blog, called More than Medicine, says that it is “expressly uninterested in promoting GSK brands” and will focus on creating a dialogue about the pressing issues facing the healthcare industry in the US, said Michael Fleming, senior director of social media at GSK.

“Our goal is to provide that opportunity to ...