OAKLAND, CA: The Clorox Company's Glad brand will launch a year-long interactive social media campaign next week to engage mothers.
Clorox created the “Mom Made” initiative after The Hartman Group released a study in June reporting that 50% of consumers learn about recipes and other food information from social networking sites. It also found that 40% of consumers get information on the subject from websites, apps, or blogs, said Molly Steinkrauss, associate manager of PR for Clorox.
To reach ...