WHITESTONE, NY: Health beverage-maker Glaceau has selected Euro RSCG Worldwide PR as AOR for the brand and science portion of its business, which includes media relations for the vitaminwater and smartwater drinks.
Glaceau, acquired by Coca Cola last May, picked Euro after a two-round RFP process that included five agencies, said Michelle Marinelli O'Keefe, brand communications manager at the company. O'Keefe added that the company focused on including agencies that have expertise in health or science as well as corporate ...