Client: #GivingTuesday founding partners led by the United Nations Foundation (Washington, DC) and 92nd Street Y (New York)
Agency: Fenton (New York)
Duration: August 21- November 28, 2012
Budget: $30,000 (funded by the United Nations Foundation)
The #GivingTuesday campaign established the Tuesday after Cyber Monday (November 27 in 2012) as the kick-off to the holiday giving season by encouraging individuals, companies, and organizations to take a charitable action of their choice and spread the word. The idea originated ...