A good strategy is crucial to help increase visibility of a site.
As more consumers turn to the Web for information, it's vital that companies implement a search engine optimization (SEO) strategy to ensure that their Web site is prominently featured in a free, organic search. That high ranking is dependent upon engine-friendly content and a PR effort for "link placement."
According to Chris Copeland, senior partner and MD at SEO firm Outrider, 60% to 70% of all clicks that take ...