NASHVILLE, TN: Giving Tree, a for-profit social enterprise* that provides socially-responsible prepaid cards, hired Barkley PR as its first AOR, effective mid-June. The agency won the account after a month-long competitive RFP featuring five agencies, said Jeff Jacobs, founding partner of Giving Tree.

Barkley will handle all aspects of PR and communications for Giving Tree, including traditional media relations, strategic planning, and social media, Jacobs said. He declined to name the other agencies involved in the RFP or ...