An online newsroom should no longer be limited to members of the media.
Given the evolving media landscape, it's important to make online newsrooms accessible to not only reporters and editors, but also consumers and non-traditional media.
And as these newsrooms are flooded with more users than ever before, companies must stay up to date on the newest and fastest ways to keep their various audiences informed.
“The main thing you're seeing now is that PR people are marketing their news; ...