Marketers stand to lose out on insight if they rely too heavily on bloggers to spread the message.
A Newsweek.com headline caught my eye this week, “Are mommy bloggers corporate sellouts?” The growing debate over FTC guidelines on bloggers is giving rise to similar debates across the social media landscape.
But is this the beginning of a serious mom-blog backlash? It's fascinating that the ethics quandary seems to have coalesced around this particular area of the blogging community.
That is ...