With the advent of digital video recorders like TiVo and paid (and commercial-free) downloads, consumers are able to avoid TV ads with the push of a button.
Now, marketers are taking an extra step to go above and beyond technological capabilities to organically deliver their messages sans commercials.
USA Today recently reported marketers creating shows in lieu of commercials to please TV watchers who don't want their shows interrupted by ads. Procter & Gamble's Gillette brand, with advertising agency BBDO, produced ...