Client: Gift of Hope (Itasca, IL)
PR agency: The San Jose Group (Chicago)
Campaign: National Donor Sabbath Hispanic Outreach
Duration: October to November 2009
Budget: Less than $15,000

Gift of Hope, an organ and tissue donor network, worked with the San Jose Group to initiate a campaign that would engage Chicago's Hispanic community.

The initiative was centered on preparing for the National Donor Sabbath on November 13 to 15, a nationally recognized weekend in which religious ...