AUBURN HILLS, MI: Technology company Gibbs Sports Amphibians has selected Burson-Marsteller as its US AOR following an RFP.
The agency competed against three other firms in the search process, said Erica Swerdlow, Midwest market leader and MD of brand marketing at Burson.
Gibbs representatives confirmed the relationship with Burson, but were unavailable for additional comment.
Burson, with a core team of five staffers, will focus on launching the land-to-water amphibian sports vehicle called the “Quadski,” said Swerdlow.
She explained that the firm ...