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'Ghostbusters' slots game hits jackpot with MGM partnership

Tanya Lewis

June 01, 2012

Client
International Game Technology (Las Vegas)
PR agency
Allison+Partners (Phoenix)
Campaign
Ghostbusters Slots launch
Duration
August-November 2011
Budget
About $24,000

International Game Technology, which provides games and technologies to the casino industry, launched its Ghostbusters Video Slots at last October's Global Gaming Expo with the help of AOR Allison+Partners.

"Lately we've focused on bringing leading-edge pop culture titles to the casino floor," says the company's executive global communications director Sean Kapoor. "Prominent ...

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'Ghostbusters' slots game hits jackpot with MGM partnership

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