NEW YORK: Getty Images hired M Booth as its US AOR, effective December 1, as it prepares to evolve the corporate positioning from an image company into more of a digital media company.
“Into 2011, PR will be a really big focus for us…as we transition from what's currently the perception around Getty and our core expertise, stock imagery and editorial content, to one that includes everything we have - footage, music, and multimedia,” said Alison Crombie, the company's London-based senior ...