When it comes to media training, the focus is typically on CEOs and other executives. However, there are a number of reasons why employees outside the C-suite need media training.

Scott Pryzwansky, senior communications manager at Trone, recently conducted media training for four product managers at Louisiana Pacific (LP), a building products company. He notes that employees who work closely with specific products are often better suited to talk about those products than C-suite leaders.

"The training ...